Anthony Trendl's resume Word PDF

Wheaton Academy
West Chicago, IL
Director of Communications

• Directed internal and external publications and communications (printing costs decreased 30%, postal costs decreased 61%)
• Managed website
• Managed public relations (positive pieces on WGN-TV, Chicago Tribune, Daily Herald)
• Researched and wrote weekly, triannual and biannual HTML and print newsletters
• Developed communications policy development and oversaw branding
• Managed freelancers and vendor relationships

HungarianBookstore.com
Project Manager and Content Developer (ongoing, self-owned)

• Developed, wrote, designed and marketed profitable bilingual online bookstore and directory publisher
• Manage Hungarian language freelancers
• Pursue/manage vendor and affiliate relationships including amazon.com, Commission Junction and LinkShare
• Manage online keyword (pay-per-click/PPC) advertising, including Google AdWords, AdSense and Overture
• Developed successful SEO (search engine optimization) campaign
• Online catalog offers 20,000 books, music, DVDs and periodicals
• 90,000 page views/month, with top 10 Google search results for major terms
• Listed in the Library of Congress as a primary source for Hungarian books

Blue Cross Blue Shield of Illinois
Project Leader, Communications, Information Technology Group (ITG)

• Strategic lead to promote ITG brand and services to 17,000 employee network
• Developed schedule, plans and processes for content highlighting ITG on intranet (used Interwoven Teamsite)
• Created efficient, economical processes for the production of ITG communication vehicles
• Increased quality and reduced production cost 66% for internally published newsletters
• Developed strategy and process for an internal IT-focused blog

Hewitt Associates
Project Manager, Communications, Information Systems

• Developed 2006 internal communication plan
• Oversaw communication from IS to the firm and to the intranet, including major projects/change initiatives, educational/ tips communications, and ongoing operational information
• Produced and promoted global teleconference event for 1,400 associates
• Provided templates, tools, and resources to help associates
• Provided communication counsel, support and training to associates interacting with external audiences
• Managed the IS communication infrastructure/vehicles, including large meetings, monthly updates, strategic practice leader communications, and ongoing tactical communications
• Facilitated plans for change management communications for new project management process
• Created and streamlined communication processes
• Wove key messages into ongoing communication channels

Aetna
Senior Communications Manager, Aetna Global Benefits

• Managed communications for Aetna’s international division
• Created communications strategy and calendar, including public relations, internet and e-communications
• Conducted company-wide communications gap analysis
• Developed and published series of segment-specific e-newsletters
• Responsible for internal communications, educating and tooling domestic and international sales force with materials focused on cross-selling products
• Manage marketing projects, working throughout the company to build relationships to promote brand
• Responsible for internally created content on division's intranet and internet areas

Message Strategy, Inc.
Director of Client Communications
primary client: Bromma Conquip, a major crane spreader manufacturer

• Managed and developed media relationships
• Managed relationship with external ad agency and overseas vendors to produce marketing materials
• Created and managed message development of collateral and ancillary documents, developed press releases, developed and managed sales and trade show presentations, and promotions

Chicago Manufacturing Center
Marketing Manager

• Oversaw all marketing and communications
• Managed two reports: a white paper writer and an assistant
• Managed relationship with external public relations agency
• Managing editor of corporate internet site (hits grew 500%), developed content for usability and marketing, pursued linking and search engine relationships
• Developed/managed communications, publishing and public relations plan with a $250,000 budget. Developed proposals, communications policies, and reorganized internal document structure.
• Promoted events and seminars
• Trained executives for interviews
• Liaison to media and state representatives

International Fellowship of Christians and Jews
Direct Response Coordinator

• Oversaw 2.5 million piece/year direct response production and mailing
• Produced and published 12 newsletters/month, coordinating with consultants and management
• Managed and supervised three staff catalog personnel
• Directed $80,000 50 product merchandising project, including marketing and product development (sales grew 47%/year), and e-commerce campaign (sales grew 10%/month)
• Liaison to international media