I have enjoyed an array of clients and industries, using my expertise to reach diverse audiences.

Creative and personable, I often work with C-level leadership, helping them discover solutions to communications challenges.

Branding, internal marketing, blog development, and speech writing are specialties, with experience across the marketing communications spectrum.

I will lead these initiatives with your team, training them as necessary.

My writing style ranges from straight-ahead serious, to powerful and dramatic, to comfortable folksy, to sheer humor. I can bring complex topics to your audience with the tone you need.

Blue Cross Blue Shield: Geeks No More

Problem
When Blue Cross Blue Shield of Illinois wanted to lift the profile of their IT department internally, they realized they needed to change perspectives. The standing view was that IT provided services like e-mail and software upgrades. While this is true, they wanted was to be viewed as innovators, impacting the efficacy and bottom line of the firm.

Solution
After learning the research, and seeing how the department was being communicated, I developed the structure for relaunching IT-related intranet content in a several-phase initiative. This included writing articles for the homepage, increasing visibility appropriate for lay readers, as well as the IT professional.

I took existing newsletters and other communiques and revised them into integrated documents, with corresponding editorial plans and messaging. This included design and editorial improvements which saved 66% per unit, reduced the publication cycle from 2.5 months to one month, and increased overall production efficiency through a templated process.

Result
With cleaner, regular, directed communications, Blue Cross Blue Shield's IT department's internal image improved. The solution saved money, but also increased the trust and authority the department has within the firm.

HungarianBookstore.com: Goulash for Everyone

Problem
When in 2001, I sought a Hungarian restaurant in Chicago, I realized how difficult finding resources for the Hungarian-American, and Hungarian tourist was. No website collected books, DVDs and CDs, nor was there an easy-to-use directory of Hungarian restaurants. In my search, I learned what was being done well, and what could be done better, and went to work.

How hard it must be, then, for someone whose second language is English to find what they need in the USA, whether a doctor who speaks Hungarian, a grocery store specializing in Eastern European products, or a copy of Harry Potter in their native language.

Solution
In late 2003, I launched the HungarianBookstore.com, complete with thousands of products, but also several free directories of resources to help Hungarians connect with their culture in North America.

With an eye toward search engine friendliness and simple navigation, I provided almost 300 pages of content (often in two languages), with an advertising base suited for my customer needs.

Result
Quickly, it became the source used by multiculturally-minded non-Hungarians, as well as Hungarian-Americans. The HungarianBookstore.com has become a primary starting point, linked in other directories, including those of the Library of Congress, influencing Hungarian business directly in the USA.